VH1: Fake Love by Y&R New York for Vh1

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VH1: Fake Love

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Industry Publishing, streaming & media, TV Channels/Radio Stations and Programmes
Media Film
Market United States
Agency Y&R New York
Executive Creative Director Kerry Keenan
Art Director Paulo Mosca, Abel Sánchez, Alexander Nowak
Copywriter Feliks Richter
Released April 2011

Credits & Description

Client Name: VH1
Title: Fake Love
Executive Creative Director: Kerry Keenan
Regional Creative Director Latin America: Guillermo Vega
Creative Directors: Kevin Brady, Graeme Hall, Menno Kluin
Art Director: Alexander Nowak
Copywriter: Feliks Richter
VP Creative Vh1 Latin America: Sean Saylor
Executive Agency Producer: Jessica Dierauer
Directors of Content Production: Lora Schulson, Nathy Aviram
Animation Company: TRIMONO
Art Director: Paulo Mosca, Abel Sánchez
Animation: Jose Antonio Cerro, Javi Ara, Paulo Mosca
Conform: Switch FX
Mix: Sound Lounge
Sound Mixer: Evan Mangiamele
Sound Design: Evan Mangiamele
Executive Producer: Gloria Pitagorsky
Y&R New York has developed a follow-up campaign to last year’s Anti-Rock
Star and If You Like executions for Vh1.
Titled Fake Love, this year’s spot plays on the insight that the music
industry can be a fickle mistress. This particular story follows a musician
who’s loved for love, and then hated for love, but then loved for hate.
It all makes sense in the wonderful world of Vh1.
The spot was directed by Trimono, an animation studio in Madrid.