Viagra: GOLF by Taxi Toronto for Viagra

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Viagra: GOLF

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Industry Health & Pharmaceutical Products
Media Film
Market Canada
Agency Taxi Toronto
Chief Creative Officer Steve Mykolyn
Executive Creative Director Jason Mccann
Art Director Nicole Ellerton
Copywriter Mark Lewis
Production Go Film
Director Christopher Guest
Production Steam Films
Released June 2011

Awards

Cannes Lions 2011
Film Lions Pharmacy Bronze

Credits & Description

Type of Entry: Product & Service
Category: Pharmacy
Title: GOLF
Advertiser/Client: PFIZER CANADA
Product/Service: VIAGRA
Entrant Company: TAXI Toronto, CANADA
Advertising Agency: TAXI Toronto, CANADA
Chief Creative Officer: Steve Mykolyn
Executive Creative Director: Jason McCann
Art Director: Nicole Ellerton
Copywriter: Mark Lewis
Agency Producer: Alina Prussky
Advertiser's Supervisor: Ashley Coughlin
Planner: Media Agency Planner: Jill Appelbaum
Account Supervisor: Kate Horne
Production Company: GO FILM Hollywood, USA
2nd Production Company: STEAM FILMS Toronto, CANADA
Director: Christopher Guest
Producer: Executive Producer: Gary Rose/Krista Marshall/Production House Producer: Leah Fleishmann
Editor: Brian Williams
Sound Studio: Pirate
Sound Design/Arrangement: Terry O'Reilly, Pirate
Other Credits: Compositor/Online: Crush/Colourist/Transfer: Notch
Brief Explanation:
Viagra Apologies
When men take Viagra having sex becomes the priority, so it’s no surprise they want to spend ‘quality time’ with their wives. Unfortunately, this can come at the expense of missing some scheduled time with their buddies.
Just so there’s no hard feelings, Viagra has given these men an opportunity to apologize to their friends.