Vibrocil Film Nightmare by Saatchi & Saatchi Moscow

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Industry Health & Pharmaceutical Products
Media Film
Market Russia
Agency Saatchi & Saatchi Moscow
Director Eric Steinmann
Creative Group Head Theodor Sandu
Executive Creative Director Stuart Robinson
Art Director Dmitry Vtulkin
Copywriter Dmitry Semenov
Production Fibr Film
Released April 2013

Credits & Description

Kids blocked nose is a big stress for parents: sleepless nights, poor health and even a baby's quiet breath, for tired moms, late at night, it may sound really scary. In order to communicate Vibrocil's efficacy for small children, Saatchi & Saatchi , Moscow wrapped the execution's idea around this insight and created an surprising and compelling "horror" TVC.
Category: Pharmaceutical & medical
Client: Novartis
Agency: Saatchi & Saatchi Moscow
Production: Fibr Film Production
Country: Russia
Director: Eric Steinmann
Executive Creative Director: Stuart Robinson
Art Director: Dmitry Vtulkin
Copywriter: dmitry semenov
Creative Group Head: Sandu Theodor
Account Director: Maxim Kouznichenkov
Agency Producer: Tatyana Rebrova