Vicks Film Learning to Love by Publicis Singapore

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Learning to Love

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Industry OTC Medicines (Pain Relievers, Cold & Flu)
Media Film
Market Philippines
Agency Publicis Singapore
Chief Creative Officer Ajay Thrivikraman
Creative Martin Loh, Tricia Matoto
Production Straight Shooters
Director Sheron Dayoc
Released January 2018

Credits & Description

Client: P&G, VICKS Philippines
Geo: Singapore
General Manager, P&G Healthcare Asia Pacific: Sujay Wasan
Regional Associate Brand Director Director, VICKS: Maithreyi Jagannathan

Country Manager, P&G Healthcare, Indonesia & Philippines: Lipi Banerjee

Brand Manager, P&G Healthcare, Philippines: Edgar De Las Alas
Creative Agency: Publicis Singapore
Chief Creative Officer, Global Clients: Ajay Thrivikraman
Creative team: Martin Loh and Tricia Matoto
Account management: Natalie VanderVorst, Prachi Partagalkar and Jessica Geli
Account Planning: Hesperus Mak
Director (film): Sheron Dayoc
Production house: Straight shooters
Post production house: EditCube
Sound design: Loudbox
Agency Producer: Lizanne Alcazaren and Toffee De Guzman
Executive Producer, SSMI: Raissa Hapin Carreli
Published: January 2018
Synopsis:
Vicks, a brand synonymous with Family Care globally, has launched a heartwarming online video entitled Learning to Love #TouchOfCare, which reinforces the brand’s belief in the power of care. A single act of care not only has the capacity to transform lives, but can transcend social norms, definitions and stereotypes. Vicks® believes that it is Care that makes a family, and not the other way around. Thus, the film also endeavors to provoke conversations about what it means to be “a family” within contemporary society. This message is personified in a 4-minute online film inspired by the real-life story of an innocent child and his adoptive father, and how a loving touch of care is central to the transformation of both their lives.
 
Created by Publicis Singapore, the film reveals the story of a young man called Hernando and his journey of transformation when a hapless orphan enters his life, triggering a series of life-changing events that culminate in the creation of a very unusual and very caring new family. The film beautifully captures how Hernando cared for an abandoned baby as if he were his own, against all odds, and with deep compassion and love, and how their relationship and care for each other changed not just their own lives, but also the lives of those around them.