The Power of touch by Publicis Sao Paulo for Vicks

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The Power of touch

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Industry Health & Pharmaceutical Products, OTC Medicines (Pain Relievers, Cold & Flu)
Media Film
Market Brazil
Agency Publicis Sao Paulo
Creative Director Hugo Rodrigues, Domenico Massareto, Juliana Patera
Art Director João Morgan, Lucas Passamai
Copywriter Mauricio Muniz, João Guilherme Ferreira
Production Trator Filmes
Director Will Mazzola
Released June 2017

Credits & Description

To celebrate the Brazilian Valentine's Day, P&G brand Vicks Vaporub presents a campaign defending that everybody should be free to express love, it doesn´t matter sex, race or religion. Created by Publicis Brasil, the webfilm is aligned with the global concept "The Power of Touch".
Media: Web Film
Category: Health & safety
Client: P&G
Agency: Publicis Brasil
Country: Brazil
Director: Will Mazzola
Creative Director: Hugo Rodrigues
Creative Director: Domenico Massareto
Creative Director: Juliana Patera
Art Director: João Morgan
Art Director: Lucas Passamai
Copywriter: Mauricio Muniz
Copywriter: João Guilherme Ferreira
Producer: Trator Filmes
Strategist: Heitor Kohatsu
Strategist: Helga Zambrana
Strategist: Jaqueline Biondo
Account Director: Kamila Miyazato
Planning Partner: Silvia Melo
Planning Partner: Natalie Amendola
Planning Partner: Eduardo Lorenzi
Planning Partner: Alexandra Varassin
Photographer Producer: Maurício Franco (Xuris)
Music + Sound Production: Lua Nova
Account manager: Flavia Cortes
Account manager: Giuliana Macedo
Account manager: Maria Carolina Camargo
Account manager: Claudio Machado
Client Approval: Leonardo Romero, Jose Restrepo e Lucas Glaser
RTV: Tato Bono, Luize Oliveira, Gabriel Borsatto
Mídia: IPropstec
Pesquisa e edição de monstro: Rafael Pessota, Alan Oliveira, Jorge Junior e Santhiago Lopes