Victim Support / National Centre for Domestic Violence Film House Hunt by J. Walter Thompson London, Rattling Stick

House Hunt

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Industry Against violence
Media Film
Market United Kingdom
Agency J. Walter Thompson London
Director Steve Cope Repped
Executive Creative Director Russell Ramsey
Art Director Andy Smith
Copywriter Ryan Lawson
Producer Kate Taylor
Editor Tim Hardy At Cut
Agency Rattling Stick
Released March 2013

Credits & Description

Called 'House Hunt', this TVC via JWT London, which was directed by Steve Cope via Rattling Stick, uses the everyday situation of an estate agent showing a couple around their dream home, but the usual sales patter is replaced by descriptions with a violent undertone.
The estate agent's descriptions include: 'Double-glazed so no-one will hear your screams' and 'be careful on these steep stairs, easy to fall down. Accidentally, of course.'
As the estate agent finishes showing the couple around the house and proceeds to lock the door, the copy '1 in 4 women will suffer abuse behind closed doors' is shown on screen followed by 'there is a way out'. The ad ends by showing how viewers can get in touch with NCDV.
The work airs for the first time in the UK today (13 March) and will run for three weeks.
Category: Charities & appeals
Client: National Centre for Domestic Violence
Agency: JWT London
Production: Rattling Stick
Country: United Kingdom
Director: Steve Cope
Executive Creative Director: Russell Ramsey
Art Director: Andy Smith
Copywriter: Ryan Lawson
Account Director: Emily Medhurst
Agency Producer: Anna Howard
Producer: Kate Taylor
Editor: Tim Hardy
Sound: Munzie Thind