Vimto Film Vimtо: Seriously Mixed Up Fruit by Driven

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Vimtо: Seriously Mixed Up Fruit

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Industry Non-alcoholic drinks, Soft Drinks
Media Film
Market United Kingdom
Agency Driven
Director Against All Odds
Released May 2009

Credits & Description

Carrying the strapline seriously mixed up fruit, the spot sees three CGI fruit characters on a trip to the fairground.

Agency: Driven

Advertiser: Vimtо
Project: SMUF
Client: Neil Gibson, head of marketing, Vimto
Brief: Combine the product truth of mixed fruit with a brand attitude that will appeal to teens.
Writer: Driven
Art director: Driven
Planner: Driven
Media agency: Mediaedge:cia Manchester
Production company: Passion Pictures
Director: Against All Odds
Post-production: 422 Manchester
Audio post-production422 Manchester
Exposure: National TV