Virgin Atlantic Film IT by Y&R London

IT

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Industry Airlines
Media Film
Market United Kingdom
Agency Y&R London
Creative Director Mark Roalfe
Art Director Chris Hodgkiss
Copywriter Pip Bishop
Production Partizan
Director Traktor Through Partizan
Producer David Stewart
Account Supervisor Vicky Jacobs
Editor Rick Russel
Released October 2010

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: VIRGIN
Product/Service: VIRGIN ATLANTIC AIRWAYS
Agency: RAINEY KELLY CAMPBELL ROALFE/Y&R
Production Company: PARTIZAN, London, UNITED KINGDOM
Date of First Appearance: Oct 1 2010
Chief Creative Officer: Mark Roalfe
Executive Creative Director: Mark Roalfe
Creative Director: Mark Roalfe
Copywriter: Pip Bishop
Art Director: Chris Hodgkiss
Agency Producer: Jody Allison
Account Supervisor: Vicky Jacobs
Producer: David Stewart
Director: Traktor
Editor: Rick Russel
Sound Design/Arrangement: Aaron Reynolds @ Wave
Post Production: Mpc
Cameraman: Steven Blackman
Music: Muse -"feeling Good"
Account Manager: Annabel Mackie
Planner: Emily James
Cinematographer: Steven Blackman
Director Of Photography: Steven Blackman
Editing Company: Final Cut

English Description
Featuring the strap-line ‘Your airline’s either got it or it hasn’t,’ the campaign takes the viewer on a metaphorical flight with Virgin Atlantic - guiding them through a surreal and glamorous world of airline iconography and dramatising how it feels to fly with the airline. Due to the global nature of the campaign the iconography had to translate across borders