Virgin Holidays Film ROCKSTAR SERVICE by Dare

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ROCKSTAR SERVICE

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Industry Travel Agencies, Tour Operators & Travel Services
Media Film
Market United Kingdom
Agency Dare
Production Partizan
Director Traktor Through Partizan
Creative Director Danny Brooke-Taylor
Art Director Helen Board, Matt Lever
Producer Richard Ulfvengren
Account Supervisor Alex Allcott
Editor Rick Russell
Released May 2010

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: VIRGIN HOLIDAYS
Product/Service: VIRGIN TRAVEL
Agency: DARE
Production Company: PARTIZAN, London, UNITED KINGDOM
Date of First Appearance: May 8 2010
Chief Creative Officer: Danny Brooke-Taylor
Executive Creative Director: Danny Brooke-Taylor
Creative Director: Danny Brooke-Taylor
Copywriter: Matt Lever/Helen Board
Art Director: Matt Lever/Helen Board
Agency Producer: Lorraine Geoghegan
Account Supervisor: Alex Allcott
Producer: Richard Ulfvengren
Director: Traktor
Editor: Rick Russell
Sound Design/Arrangement: Parv Thind @ Wave
Post Production: Mpc
Animation: N/A
Cameraman: Stephen Blackman
Music: Radio Freq/Where You Been?
Account Manager: Charlie Byron
Cinematographer: Stephen Blackman
Director Of Photography: Stephen Blackman
Editing Company: Final Cut

English Description
We were briefed to communicate the extraordinary level of service customers get on a Virgin Holiday.

Virgin Holidays have a host of features, from Concierge Service to exclusive airport lounges which elevate the experience far beyond the average package holiday.

The service you receive is the kind of thing normally reserved for the celebrity elite.

Our idea was “Rockstar Service”. A simple encapsulation of the treatment you get on a Virgin Holiday.

We created a fictional rock band, “The Danke Schons” who starred in our mockumentary style ads as we followed them on their vacation.

The misguided band believed that the service they’re getting was due to their respected position as music superstars. However, it’s clear to the viewer that they’re receiving exactly the same service as everyone else.

The ad ends with a voiceover (“The Who” legend roger Daltrey), who reminds the viewer that “on a Virgin Holiday, everyone gets treated like a Rockstar”.