Virgin Holidays Film The World Is Your Playground by AMV BBDO London

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The World Is Your Playground

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Industry Travel Agencies, Tour Operators & Travel Services
Media Film
Market United Kingdom
Agency AMV BBDO London
Creative Director Caio Giannella, Diego de Oliveira
Art Director Dalatando Almeida
Copywriter Michael Hughes
Production MJZ
Director Dante Ariola
Released September 2018

Credits & Description

Category: Hospitality, Tourism
Media: Film
Brand: Virgin Holidays
Agency: BBDO
Geo: United Kingdom
Vice President, Marketing and Customer Experience: Amber Kirby
Head of Brand, Campaigns and Reputation: Hai Bei Chen
Head of Creative: Alex Glancy
Advertising Agency: AMV BBDO, UK
Executive Creative Director: Alex Grieve
Executive Creative Director: Adrian Rossi
Creative Directors: Diego de Oliveira, Caio Giannella
Copywriter: Michael Hughes
Art Director: Dalatando Almeida
Agency Planners: Matt Hardisty, Lisa Stoney
Agency Account Team: Alex Bird, Rachel Dymond, Shuby Agoro, Amy Pearson
Agency Producers: Anita Sasdy, Felicity Bamber
Media Agency: PHD
Media Planner: Lucy Brown
Production Company: MJZ
Director: Dante Ariola
Production Company Producer: Natalie Hill
Post-production Company: A52
Business Affairs: Michelle Holmes
Post-production Supervisor: Stacy Kessler-Aungst
VFX: Andy McKenna
Business Affairs: Michelle Holmes
Sound Design: Parv Thind @ Wave
Music Supervision: James Radford @ Radford Music
Published: September 2018
The new Virgin Holidays brand campaign ‘The World Is Your Playground’ encourages customers to view the world with a sense of wonder, playfulness and openness. The idea links key Virgin Holidays destinations to popular ‘play’ themes.
A hero TVC shows someone riding a vintage muscle car down the Big Sur as if it was a skateboard, while carousel horses glide along the beach in Barbados; and places the Las Vegas strip inside a pinball machine, with giant paper boats in the San Francisco bay.
The campaign is rooted in the belief that Virgin allows you to escape the everyday travel and category norm and feel amazing.
In addition to extensive television scheduling, the new campaign will also run across VOD, OOH, Press, Radio, Digital, Mobile, YouTube, Facebook, Instagram and Twitter.