|Executive Creative Director||Charlie Leahy|
Credits & Description
Virgin Mobile via Emotive, Sydney has today launched an integrated campaign to announce a new partnership with Australian video on-demand service, Presto. The partnership comes off the back of Virgin Mobile customer research which shows that while Australians are highly active with video on-demand streaming, they are often hesitant to use their mobile phone to stream content for fear of using too much data. As part of the partnership, Virgin Mobile is rewarding select current Postpaid customers with a bonus 2GB of data each consecutive month when they subscribe to and stream Presto Entertainment for up to 6 months. In what is considered the golden age of TV, Presto is host to some of the greatest shows of the decade, such as Entourage and to showcase a bit of this Hollywood magic, Virgin Mobile has enlisted the help of Entourage star and US actor Kevin Dillon, to star, or rather 'audition' for a series of videos to promote the campaign.