Virgin Mobile Film IDLE THUMBS by MJZ, Y&R London

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Industry Telecommunications Services, Mobile Communications
Media Film
Market United Kingdom
Agency MJZ
Agency Y&R London
Released August 2003


Addy Awards 2004
The winners Consumer Services, Communications Regional/National TV, Single Spots Global Gold ADDY

Credits & Description


This case shows how advertising enabled Virgin Mobile to grow from a standing start into four million customer business in just four years. Advertising created a distinct positioning for Virgin Mobile by mounting a customer-friendly challenge to the mobile market. This enabled Virgin to overcome the financial size and technological advantages of bigger establishment networks. Virgin Mobile experienced substantial brand-led growth at a time of market slowdown. This growth will generate some £428m gross profit for Virgin.
Title "Idle Thumbs"
Agency RKCR/Y&R
City London
Portfolio Also see this ad in the agency portfolio
Production Company: MJZ
Advertiser Virgin Mobile
Brand Name Virgin Mobile
Business Sector Personal Wireless Communication
Market United Kingdom
Country of Production United Kingdom
Language English
Type Television & Cinema
Length 60 seconds
Account Planner Sherree Halliwell
Advertising Manager James Kydd
Deputy Planning Director Tom Morton