Virgin Mobile Film Retrain Your Brain by Mother New York

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Retrain Your Brain

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Industry Mobile Communications
Media Film
Market United States
Agency Mother New York
Director Traktor Through Partizan
Producer Rani Melendez
Editor Geoff Hounsell
Released March 2013

Credits & Description

Category: Commercial Public Services
Editing Company: Arcade
Lighting: Jeff Ferraro
Cinematographer: Matty Libatique
Director Of Photography: Matty Libatique
Director: Traktor
Editor: Geoff Hounsell
Cameraman: Mat Stenerson
Producer: Rani Melendez
Chief Creative Officer: Mother New York
Post Production: Mpc

Brief Explanation
We’ve told people about Virgin Mobile’s deal before. It’s a great deal and it’s better than what they are currently on. But they still won’t switch. So we decided to do something drastic. We chose to retrain their brains. This commercial playfully attempts to brainwash the public with the help of an Internet celebrity cat, a hypnotic lead singer and of course telepathic Brazilian triplets. So they can get out of their own way and take advantage of Virgin Mobile’s great deal.