The Fantastic Tale of Young Branson by Mother New York for Virgin Mobile

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The Fantastic Tale of Young Branson

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Industry Mobile Communications
Media Film
Market United States
Agency Mother New York
Director Traktor Through Partizan
Producer Sheila Stepanek
Editor Rick Russell
Released March 2012

Credits & Description

Category: Commercial Public Services
Advertiser: VIRGIN MOBILE
Product/Service: VIRGIN MOBILE
Agency: MOTHER NEW YORK
Production Company: PARTIZAN US, Los Angeles, USA
Producer: Sheila Stepanek/Traktor
Director: Traktor
Editor: Rick Russell
Post Production: Mpc
EditingCompany: Final Cut
Editing Company: Final Cut
Execution
Richard Branson has a unique look so it was a challenge to find children/teenagers that looked like him. We did lots of research and found images of RB when he was younger - RB is a very distinguished man, strawberry blonde hair, eyes wide apart, and prominent chin lots of different factors to take into consideration. We spent several weeks trawling the country for the right characters, contacting every agent in the UK to find the perfect look a likes - once you start looking it’s amazing to find so many children/teenagers that look like him!We contacted local schools and clubs to ensure we had covered every possibility. The casting was thoroughly enjoyable – the children were great, lots of interesting characters – we had a few problems keeping the beards on the toddlers at the castings!The teenage/young adult RB was tough, the actor had to have the right colouring – hair and skin tone. We saw many excellent actors, who had studied RB’s mannerisms and quirks – in a funny way they all looked a bit like RB.Charley Palmer stood out a mile – the right facial shape and colouring - he was superb at the casting and nailed it. The casting was, as always, crucial, especially for this one, ultimately you believe the characters and you can’t help but smile when you see it. Job done!