Visit Flanders Film The Mud Soldier by Ogilvy & Social.Lab

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The Mud Soldier

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Industry Destinations (Countries & Places)
Media Film
Market Belgium
Agency Ogilvy & Social.Lab
Creative Director Mathieu Cardon
Art Director Sebastien Stevens, Gauthier Fairon, Arnaud Gerats
Copywriter Bill Bilquin, Elizabeth Dewar, Raphaël Allegro
Production Sculpture Events
Released August 2017

Credits & Description

Relentless warfare and incessant rain caused nearly 500,000 casualties during the Battle of Passchendaele. Some soldiers even drowned in the mud. We commemorated their struggle, bravery and sacrifice with this Mud Soldier, made out of sand and mud from Flanders Fields. Watch it slowly disappear with the rain. Ogilvy & Social.Lab, Belgium
Media: Outdoor
Category: Public interest
Client: VisitFlanders
Agency: Ogilvy & Social.Lab, Belgium
Production: Sculpture Events Europe
Country: Belgium
Creative Director: Mathieu Cardon
Art Director: Sebastien Stevens
Art Director: Gauthier Fairon
Art Director: Arnaud Gerats
Copywriter: Bill Bilquin
Copywriter: Elizabeth Dewar
Copywriter: Raphaël Allegro
Producer: Jan Keersmaekers
Concept Provider: Mathieu Cardon
Strategy Director: Jakub Hodbod
Managing Director: Patou Nuytemans
Chief Operating Officer: An VandeVelde
Account Director: Isabel Artoos
Account Manager: Laurien Lelievre
Artist: Kilian
Artist: Damian Van Der Velden