The Open Letter by Volontaire for Visit Sweden

Adsarchive » Film , DM » Visit Sweden » The Open Letter

The Open Letter

Pin to Collection
Add a note
Industry Destinations (Countries & Places)
Media Film, Direct marketing
Market Sweden
Agency Volontaire
Creative Director Rasmus Nilsson
Art Director Lukas Lima
Copywriter Elisabet Fischer
Production Team Tony
Released January 2018

Credits & Description

Alternative Title: The Open City
Category: Hospitality, Tourism
Media: Digital
Brand: Visit Stockholm
Agency: Volontaire
Geo: Sweden
Advertising Agency: Volontaire, Stockholm, Sweden
Creative Director: Rasmus Nilsson
Art Director: Lukas Lima
Copywriter: Elisabet Fischer
PR: Samuel Skwarski
Production: Team Tony
Account Director: Klaus Hahn
Host, Producer: Lina Edenfelt
Published: January 2018
The film shows visitors to Stockholm, live casted, as they pose for the camera on different scenic locations across the Swedish capital city. It includes families from the middle east, asia, teenage punks, skaters, climbers, people in wheelchairs and a priest, among others.
Early 2018, Stockholm, the capital of Scandinavia published a open letter to lovers, haters and hesitators around the world, inviting them to come visit Stockholm