Vitusapotek (pharmacy Chain) Film A lifetime by POL Oslo

A lifetime

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Industry Drugstores
Media Film
Market Norway
Agency POL Oslo
Creative Aleksander Erichsen, Thea Emanuelsen
Production Heimlich
Released June 2017

Credits & Description

Advertised brand: Vitus Pharmacy
Advert title: A lifetime in 60 seconds
Headline: This ad captures an entire life in 60 seconds
Media: Film
Advertising agency: T/A POL, Oslo, Norway (
Creative team: Aleksander Erichsen & Thea Emanuelsen
Account director: Kjetil Botten Skogly
Project manager: Tone Bøygard
Photography: Pål Laukli
Production company: Heimlich
Music by: Erlend Mokkelbost og Morten Myklebust
Editing: Paal Gui
Grade: Julien Alary
Online: Storyline
Behind the scenes: Casper Nielsen Strand
Published: May, 2017
In their latest ad, the Norwegian pharmacist Vitus took on a monumental project: to document the development of the human skin through an entire lifetime. In just 60 seconds. People come in all ages, shades and shapes. Vitus’ mission is to help everyone feel comfortable in their own skin and meet whatever changes they may face in the future. After all, we are all living proof that the only thing constant is indeed change. This project set out to document just that.
The result is a film with no less than 101 women from age zero to one hundred portrayed completely natural and without any retouching. Put together in a stop motion fashion the spectator is taken on a journey through generations and ultimately a time-lapse of an entire lifetime.