OUT IN THE COLD by Bates Oslo for Vitusapotek (pharmacy Chain)

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OUT IN THE COLD

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Industry Health & Pharmaceutical Products
Media Film
Market Norway
Agency Bates Oslo
Director Roenberg
Creative Director Thorbjorn Naug
Art Director Lars Holt
Copywriter Petter Andersen
Producer Ola Narum Berg
Account Supervisor Roy Erik Hansen, Tor Anton Bjørge
Editor Mikael Svartdal
Production Motion Blur
Production Vivi Film
Released March 2011

Credits & Description

Category: Retail Stores
Advertiser: VITUS APOTEK
Product/Service: PHARMACY PRODUCTS
Agency: BATES UNITED
Production Company: MOTION BLUR, Oslo, Barcelona, NORWAY, SPAIN
Production Company: VIVI FILM, Oslo, Barcelona, NORWAY, SPAIN
Date of First Appearance: Mar 13 2011
Creative Director: Thorbjørn Naug
Copywriter: Petter Andersen
Art Director: Lars Holt
Account Supervisor: Roy Erik Hansen/Tor Anton Bjørge
Producer: Ola Narum Berg
Director: Roenberg
Editor: Mikael Svartdal
Sound Design/Arrangement: Baard Ingebrigtsen
Post Production: Aksel Gjermundsen/Storyline
Account Manager: Line Meidell
Director Of Photography: Gaute Gunnari

English Description
From scene to scene, we observe different looka-alike products usually
sold in Norwegian pharmacys. Different body lotions, sunscreens and bottles
of mouthwash are left outside alone in very bad weather.

In the end we see some products outside a Vitus Apotek Pharmacy. They
are looking in with a sad grin. All longing to get into the nice, warm
pharmacy and be among the products in the storeshelfs inside.

Super: Not everyone makes it thorough our doors.

Vitus Apotek ­ quality comes first.