Vivendas Atlas Film MATUSALÉN by Recreo

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MATUSALÉN

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Industry Real Estate
Media Film
Market Mexico
Agency Recreo
Producer Veronica Valadez
Account Supervisor Annelies Rodríguez
Production Catatonia Comuna Filmica
Released February 2013

Awards

FIAP 2014
Televisión - Cine Imagen Corporativa / Institucional / Responsabilidad Social Empresaria Sol de Bronce
Televisión - Cine Varios (incluye Tabacos / Cigarrillos) Finalista

Credits & Description

Category: Internet Film
Client: Casas Atlas
Advertiser: VIVIENDAS ATLAS
Product/Service: REAL ESTATE
Agency: RECREO
Production Company: CATATONIA COMUNA FILMICA, Mexico City, MEXICO
Date of First Appearance: Apr 4 2011
Chief Creative Officer: Eduardo "spooky" Pérez
Executive Creative Director: Eduardo "spooky" Pérez
Creative Director: Eduardo "spooky" Pérez
Copywriter: Eduardo "spooky" Pérez
Agency Producer: Carlos Gordillo
Account Supervisor: Annelies Rodríguez
Producer: Verónica Valadez
Director: Carlos "hari" Sama
Sound Design/Arrangement: Look As Audio
Post Production: Cluster Studio
Animation: Cluster Studio
Music: Prado Sur Audio
Account Manager: Eduardo González Y Verónica Guerrero
English Description
This TV commercial is part of the new image campaign for Casas Atlas (Atlas
Housing), with whom we’ve been working since the beginning of this year.
The strategy is to humanize the brand presenting those peculiar
relationships a person develops with his house, in order to go outside the
regular places the category is usually in.
Casas Atlas arrived at the agency searching for a creative voice that could
take the brand closer to people, and this is just the kind of work we at
Recreo love to do! So we are very very happy with the result.
There's no place like home.