Vivo Film 1284 PELE by Y&R Sao Paulo

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1284 PELE

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Industry Mobile phones, devices & accessories
Media Film
Market Brazil
Agency Y&R Sao Paulo
Director Nando Olival, Luciano Moura
Art Director Marco Versolato, Jaques Lewkowicz, Alexandre Vilela
Copywriter Felipe Gall
Account Supervisor Sylvia Panico
Production O2 Filmes
Released July 2010

Credits & Description

Category: Integrated Film
Advertiser: VIVO
Product/Service: VIVO
Agency: Y&R
Production Company: O2 FILMES, Sao Paulo, BRAZIL
Date of First Appearance: Jun 15 2010
Chief Creative Officer: Marco Versolato
Creative Director: Alexandre Vilela (Xa)/Felipe Gall
Copywriter: Felipe Gall
Art Director: Alexandre Vilela (Xa)/Marco Versolato
Agency Producer: Nicole Godoy/Cleo Goncalves
Account Supervisor: Sylvia Panico
Advertiser's Supervisor: Cris Duclos/Marina Daineze/Silvio Sato/Tatiana Magliari
Producer: O2 Filmes
Director: Nando Olival/Luciano Moura
Sound Design/Arrangement: Tentaculo
Post Production: O2 Filmes
Account Manager: Leonardo Balbi
Planner: David Laloum
Media placement: Internet - - 15/06/2010
Media placement: TV - - 15/06/2010
Media placement: Digital Billboard - - 15/06/2010

English Description
Pelé scored his last goal as a professional player under the colors of New York Cosmos. And we brazilians, wished that goal had happened by the national soccer team. Therefore, Pelé reentered the field at the age of 70 against our biggest rival: Argentina.
The match is tough, and Pelé has no peace. He is very well marked, even violently at times. At the near end of the match, commentator and fans incredulous, Pelé score one of the few goals he wasn’t able to score during his career: shooting from the midfield circle. In the end, we sign: Pelé scored 1.283 goals for us. He deserved we did this one for him. Congratulations, Pelé.



Ps.: The “Internet” work had originally run with 7’5” and then was edited in a 3’ version to apply for the festival so we could fulfill the category rules.