Vivo Film Vivo: PELE by Y&R Sao Paulo

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Vivo: PELE

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Industry Consumer & Public services, Telecommunications Services
Media Film
Market Brazil
Agency Y&R Sao Paulo
Art Director Alexandre Vilela
Copywriter Felipe Gall
Account Supervisor Sylvia Panico
Production O2
Director Nando Olival, Luciano Moura
Art Director Marco Versolato, Jaques Lewkowicz
Released June 2011


Cannes Lions 2011
Film Lions Internet Film Bronze

Credits & Description

Type of Entry: Other Film Content
Category: Internet Film
Title: PELE
Advertiser/Client: VIVO
Product/Service: VIVO
Entrant Company: Y&R São Paulo, BRAZIL
Advertising Agency: Y&R São Paulo, BRAZIL
Chief Creative Officer: Marco Versolato
Creative Director: Alexandre Vilela (Xa)/Felipe Gall
Art Director: Alexandre Vilela (Xa)/Marco Versolato
Copywriter: Felipe Gall
Agency Producer: Nicole Godoy/Cleo Goncalves
Advertiser's Supervisor: Cris Duclos/Marina Daineze/Silvio Sato/Tatiana Magliari
Planner: David Laloum
Account Manager: Leonardo Balbi
Account Supervisor: Sylvia Panico
Production Company: O2 FILMES Sao Paulo, BRAZIL
Director: Nando Olival/Luciano Moura
Producer: O2 Filmes
Sound Design/Arrangement: Tentaculo
Post Production: O2 Filmes
Brief Explanation:
Pelé scored his last goal as a professional player under the colors of New York Cosmos. And we brazilians, wished that goal had happened by the national soccer team. Therefore, Pelé reentered the field at the age of 70 against our biggest rival: Argentina.
The match is tough, and Pelé has no peace. He is very well marked, even violently at times. At the near end of the match, commentator and fans incredulous, Pelé score one of the few goals he wasn’t able to score during his career: shooting from the midfield circle. In the end, we sign: Pelé scored 1.283 goals for us. He deserved we did this one for him. Congratulations, Pelé.