Vlam Film MILK: JUMPERS by Duval Guillaume Modem Antwerp

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MILK: JUMPERS

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Industry Dairy products & Eggs, Milk
Media Film
Market Belgium
Agency Duval Guillaume Modem Antwerp
Director Manu Coeman
Creative Director Peter Ampe, Katrien Bottez

Art Director Raoul Van Harten, Hans Brindfors
Producer Julie Bosteels
Account Supervisor Isabel Peeters, Charlotte Demey
Released June 2009

Awards

Cannes Lions 2009
Film - Bronze

Credits & Description

Type of Entry: Product & Service
Category: Savoury Foods
Title: JUMPERS
Advertiser/Client: FLEMISH MILK BOARD (VLAM)
Product/Service: MILK
Entrant Company: DUVAL GUILLAUME BRUSSELS, BELGIUM
Advertising Agency: DUVAL GUILLAUME BRUSSELS, BELGIUM
Creative Credits
Creative Director: Katrien Bottez/Peter Ampe
Copywriter: Hans & Raoul
Agency Producer: Emily Rammant
Advertiser's Supervisor: Ludo Willems/Frederik Vandermersch
Account Manager: Greet Wachters/Annelies Van Der Donck
Account Supervisor: Isabel Peeters
Production Company: LATCHO DROM Brussels, BELGIUM
Director: Manu Coeman
Producer: Julie Bosteels
Art Director: Hans & Raoul
Details
Brief Explanation:
Drink milk now for later With a new TV campaign, the Agricultural Marketing Board of Flanders wants to stimulate the consumption of milk. The commercials build on how we all see our future: we all want to grow old, but we don’t want to feel old. That’s why everyone is already investing today in tomorrow, through pension funds and anti-wrinkle lotions. You can also invest in your resistance by starting to drink milk on a daily basis. Hence the new claim of the campaign: drink milk now for later.