MAMAMOVES by Duval Guillaume Modem Antwerp for Vlam

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Industry Milk
Media Film
Market Belgium
Agency Duval Guillaume Modem Antwerp
Director Miech Rolly
Creative Director Peter Ampe, Katrien Bottez

Art Director Eva De Jonckheere
Copywriter Catheline Leroy
Producer Miech Rolly
Account Supervisor Greet Wachters
Production The Parking Lot
Released April 2011

Credits & Description

Category: Internet Film
Product/Service: MILK
Production Company: THE PARKING LOT, Brussels, BELGIUM
Date of First Appearance: Apr 30 2011
Creative Director: Katrien Bottez/Peter Ampe
Copywriter: Catheline Leroy
Art Director: Eva De Jonckheere
Agency Producer: Charlotte Mathias
Account Supervisor: Greet Wachters
Advertiser's Supervisor: Frederik Vandermersch
Producer: Miech Rolly
Director: Miech Rolly
Account Manager: Jan De Wulf
Other Credits: Charlotte Mathias: Agency Tv Producer

English Description
Young women don't drink enough milk, although they know the risk of getting osteoporosis at a later age.
How can we reach these young women? We address them at a moment when they are sensitive for messages about their health: this moment is right after giving birth.

Staying in shape is about eating healthy food, but also about getting enough exercise.
MILK wanted to help with both, so they developed Milk Mamamoves, a fitness program all young mums can do with their baby as fitness weight. Milk Mamamoves is developed with Fitclass.

The aim of the campaign is to bring milk top of mind with young women, a target audience that is normally very hard to reach.