Vodafone: Let Nothing Stop You - Power To You by J. Walter Thompson Cairo for Vodafone

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Vodafone: Let Nothing Stop You - Power To You

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Industry Mobile Communications
Media Film
Market Egypt
Agency J. Walter Thompson Cairo
Director Ali Reed
Creative Director Tameem Youness Mohamed A. Bary Amr El Hadad
Art Director Ibrahim Islam, Amr Hadad
Copywriter Mohamed Hammady
Producer Jihad Nehme
Account Supervisor Shahira Akel
Editor Ahmed Hafiz, Sebastien Leclercq
Released September 2011

Awards

Mena Cristal Awards 2013
Production Best Photography Grand Cristal
Production Best Photography Cristal (Gold)
Production Best Art Direction Sapphire (Silver)
Film Telecommunications Emerald (Bronze)

Credits & Description

Category: Cinematography
Advertiser: VODAFONE EGYPT
Product/Service: BRAND AWARENESS
Agency: JWT
Production Company: THE TALKIES, Beirut, CAIRO, LEBANON, EGYPT
Production Company: THE TALKIES, Beirut, CAIRO, LEBANON, EGYPT
Chief Creative Officer: Ramsey Naja
Creative Director: Mohamed Hammady/Tameem Youness
Copywriter: Mohamed Hammady
Art Director: Amr Hadad/Ibrahim Islam
Agency Producer: Reem Megahed/Khaled Zaki
Account Supervisor: Shahira Akel
Producer: Jihad Nehme
Director: Ali Ali
Editor: Sebastien Leclercq/Ahmed Hafiz
Sound Studio: Frequency (Cairo)
Sound Design/Arrangement: Hosni Ali
Post Production: Mpc (London)/Gravity (Cairo)
Music: Sary Hani
Account Manager: Amir Adib
Planner: Hatem El Kashef/Shady Abdellatif
Production Designer: Lionel Soria/Assem Ali
Cinematographer: Yves Sehnawi
Director Of Photography: Yves Sehnawi
Account Manager: Amir Adib
Planner: Hatem El Kashef/Shady Abdellatif
Production Designer: Lionel Soria/Assem Ali
Editing Company: The Gate (Beirut)/Gravity (Cairo)

English Description
The general environment in Egypt today is one that requires a lot of courage and determination. Vodafone Egypt launched its new campaign called "Don't let anything stop you", featuring one of Egypt's most beloved artists, Mohamed Mounir.
Mounir started as a talented child from humble beginnings in the Upper Egypt town of Aswan. He was driven and determined to take his talent to higher levels. He overcame many obstacles in his career; from singing in his grandmother's house, to a small group of people every week in Aswan, before making to Cairo, and striking a record deal. Now Mounir tours the world and sells out concerts in the US, Europe, and Asia. Throughout his journey, he believed that nothing could stop him, and this was what empowered him to achieve his goals.