USB by J. Walter Thompson Cairo, TBWA\ Egypt for Vodafone

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USB

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Industry Mobile Communications
Media Film
Market Egypt
Agency J. Walter Thompson Cairo
Director Ahmed Nader Galal
Agency TBWA\ Egypt
Director Ahmed Nader Galal
Production ECU
Released June 2011

Awards

Dubai Lynx 2012
Film - Gold Campaign

Credits & Description

Advertiser: VODAFONE EGYPT
Product/Service: VODAFONE - BRAND
Agency: JWT
Production Company: ECU PRODUCTIONS, Cairo, EGYPT
Chief Creative Officer: Ramsey Naja
Creative Director: Mohamed Hammady/Tameem Youness
Copywriter: Mohamed Hammady
Art Director: Tameem Youness
Agency Producer: Khaled Zaki
Account Supervisor: Shahira Akel
Producer: Moetaz Thabet
Director: Ahmed Galal
Editor: Mohsen Abdelwahab
Sound Design/Arrangement: Hosni Ali
Post Production: Azman Producer
Account Manager: Nada Kamel
Planner: Shady Abdel Latif/Hatem Elkashef
Director Of Photography: Leo Carbotta
EditingCompany: Azman
Account Manager: Nada Kamel
Planner: Shady Abdel Latif/Hatem Elkashef
Director Of Photography: Leo Carbotta
Editing Company: Azman
English Description
This copy is the first of a series of ads about Vodafone’s Network. It portrays the beginning of a relationship between the “Selaawa” (An Egyptian urban legend about a Wolf-dog hybrid perceived as a vicious animal that attacks in remote urban desert areas) and Zaki, a technician working in a remote area. It tells the story of their first encounter where Zaki uses the Vodafone USB services to connect to a friend and identify the animal.