Volkswagen Film Too Powerful For TV by DDB Sydney

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Too Powerful For TV

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Industry Trucks, Vans & Pick-Up Trucks
Media Film
Market Australia
Agency DDB Sydney
Chief Creative Officer Ben Welsh
Executive Creative Director Tara Ford
Creative Director Vincent Osmond, Jade Manning
Creative Tommy Cehak, Tim Woolford
Production Goodoil Films
Director Adam Stevens
Released October 2018

Credits & Description

Media: TV
Category: Automotive
Client: Volkswagen
Agency: DDB Sydney
Production: Goodoil Films
Country: Australia
Director: Adam Stevens
Chief Creative Officer: Ben Welsh
Executive Creative Director: Tara Ford
Creative Director: Jade Manning
Creative Director: Vincent Osmond
Senior Creative: Tim Woolford
Senior Creative: Tommy Cehak
Producer: Catherine Warner
Executive Producer: Sam Long
DoP: Daniel Ardilley
Editor: Mark Burnett
Client Services Director: Nick Russo
Head of Content Production: Sevda Cemo
Managing Partner: Nick Russo
Senior Business Director: Astrid Noble
Business Manager: Luke Thistleton
Digital Business Manager: Christelle Quillien
Planning Partner: Graham Sweet
Lead Senior Producer: Tania Jeram
Senior Digital Art Director: Berengere Sottas
Senior Designer: Paul Jansen

National Marketing Manager: Nick Reid
Product Marketing Manager: James Thompson
Retail and Digital Communications Manager: Nathan Johnson
Assistant Editor: Grace Eyre from The Editors, Sydney
Grade: Ben Eagleton from BE
Online/VFX: Nigel Mortimer, Stefan Coory
Post Production: Blockhead VFX, Sydney
Sound Engineer: Anthony Aston, Rumble Studios
Music: Johnny Green, Rumble Studios
Media agency: PHD Sydney
Published: October 2018
What if you had the ability to create the most powerful ute ad ever seen, but weren't allowed to show it? That's the idea behind Volkswagen's new campaign for the Amarok V6, the most powerful ute in its class, via DDB Sydney. 'Too Powerful for TV', the latest instalment in the Amarok series, tells the story of the most epic ute ad never quite made - complete with a British prima donna director, austere safety officer, and a raft of clever ways to showcase what Aussie car manufacturers have struggled to for years.'