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Industry Cars
Media Television & Cinema
Market United States
Agency Deutsch Los Angeles
Released February 2011

Awards

Super Bowl 2011
Television - Entry

Credits & Description

Advertising Agency: Deutsch, USA

WHO:
Volkswagen of America, Inc.
WHAT:
Volkswagen will premiere two spots during Super Bowl XLV, “The
Force,” and “Black Beetle.” This marks the second consecutive
year Volkswagen has advertised during the Super Bowl after a
nine-year hiatus. The ads will showcase two new vehicles, the
all-new 2012 Passat and the 21st Century Beetle, months before
they arrive in dealerships this fall.

“Black Beetle”
In a bold move for any automotive brand, the spot for the 21st
Century Beetle does not feature any actual images of the car, and
relies on cutting-edge CGI creative to tease the vehicle. An
animated Black Beetle rules, runs, navigates and outperforms all
the other creatures in a lush digitized forest, paying homage to
the greatest car chase scenes in the history of film and TV. The
:30 spot is set to the energetic song “Black Betty,” rerecorded
by Jon Spencer and the Blues Explosion.
Created by Deutsch LA, the ads will have extensions that live
beyond the Super Bowl on the Volkswagen website, Facebook and
YouTube pages, and ESPN Mobile.
WHEN:
Sunday, February 6, 2011
Super Bowl XLV, viewed on major broadcasting networks
Spots to air during the 2nd and 4th quarters

The TV Commercial titled Volkswagen: Black Beetle Teaser was done by Deutsch Los Angeles advertising agency for product: Volkswagen Beetle (brand: Volkswagen) in United States. It was released in Feb 2011.