Volkswagen Film Born Confident by adam&eveDDB London

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Born Confident

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Industry SUV & Four Wheel Drive
Media Film
Market United Kingdom
Agency adam&eveDDB London
Chief Creative Officer Ben Priest
Executive Creative Director Rick Brim
Art Director Feargal Ballance
Copywriter Patrick Mcclelland
Production Somesuch & Co
Director Nick Gordon
Released November 2017


British Arrow 2018
The Winners Animation: 3D Craft Silver
The Winners CGI Craft Silver

Credits & Description

Media: TV
Category: Automotive
Client: Volkswagen
Product: T-Roc
Agency: adam&eveDDB London
Production: Somesuch
Country: United Kingdom
Director: Nick Gordon
Chief Creative Officer: Ben Priest
Executive Creative Director: Rick Brim
Copywriter: Patrick McClelland
Art Director: Feargal Ballance
Producer: Lucie Georgeson
Producer: James Waters
Executive Producer: Seth Wilson
Executive Producer: Anandi Peiris
DoP: Alwin Kuchler
Global Business Director: Toby Pschorr
Business Director: Mike Stern
Account Director: Matthew Harris
Account Director: Dominik Schmid
Junior Producer: Natasha Alderson
Group Chief Strategy Office: David Golding
Head of Planning: Nick Hirst
Media agency: PHD
Post Production : MPC
VFX Creative Director: Carsten Keller
VFX 3D Supervisor: Fabian Frank
CG Animation Lead: David Bryan
VFX 2D Supervisor: Dan Sanders
Colourist: George K
Sound Company: 750mph
Sound Design & Mix: Sam Ashwell
Audio Producer: Mary-Ann D’Cruz
Editing : Final Cut
Editor : Dan Sherwen
Music Supervision Company: Leland Music
Music Supervisors: Abi Leland, Toby William, Ed Bailie
Published: December 2017
The campaign, 'Born Confident', created by adam&eveDDB in London and DDB Berlin/Hamburg, tells the story of a young ram, who is born with thick black fur and the horns of a fully grown ram. From day one, the ram exudes confidence, leading his herd of sheep, standing up to a sheep dog, the farmer, and an intimidating bull. But when the ram encounters the new Volkswagen T-Roc, he realises that he has finally met his match. The TV advert was masterfully directed by Somesuch's Nick Gordon.