Volkswagen Film The Button by adam&eveDDB London

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The Button

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Industry Cars
Media Film
Market United Kingdom
Agency adam&eveDDB London
Chief Creative Officer Ben Priest
Executive Creative Director Ben Tollett, Richard Brim
Art Director Rick Gayton
Copywriter Darren Beresford
Production Independent Films
Director Gary Freedman
Released July 2017


Clio Awards 2017
Film Product/Service: Commercials (between Thirty [30] Seconds And Sixty [60] Seconds) Silver

Credits & Description

Client: Volkswagen UK
Brand: Golf GTE
Launch date 1st July 2017
Project name: The Button
Client: Glyn Butterworth
Brief : To create a TV ad to promote the Volkswagen Golf GTE
Creative agency: adam&eveDDB
Group Chief Creative Officer: Ben Priest
Executive Creative Directors: Ben Tollett, Richard Brim
Copywriter: Darren Beresford
Art director: Rick Gayton
Business Director: Mike Stern
Account Director: Matthew Harris
Producer : Panos Louca
Planner: Alistair Owen
Media agency: PHD
Media planner: Michael Bensley
Production company: Independent Films
Director: Gary Freedman
DOP: Stephen Keith –Roach
Producer : Louise Gagen
Post Production : The Mill
Executive Producer : Alex Fitzgerald
VFX Supervisor / 2D Lead: Greg Spencer
Colourist: James Bamford
Production Assistant: Imogen Pai
2D Artist : Leandro Vazquez 
2D Artist: Ellie Risdon, George Cressey, Olivia O’Neil
AFX  : Gabriel Thomas Ayache
CG Artist : Cameron Johnson, Hugo Jackson, Aurelien Ronceray
Sound Company: Factory
Sound Design & Mix: Anthony Moore & Dan Beckwith
Audio Producer: Becs Bell
Editing : The Play Room
Editor : Adam Spivey
Editing Producer : Lisa Trnovski
Music Supervision Company: Leland Music
Music Supervisors: Abi Leland & Ed Bailie
Exposure: UK TV

Volkswagen launches the new Golf GTE with a new campaign by adam&eveDDB, directed by Gary Freedman of Independent films.
To celebrate the launch of the new model, adam&eveDDB’s campaign heroes the car’s hybrid engine as a more responsible use of power.
The film features a cast of baddies from various movie genres, all pressing buttons to use their power in dramatic fiendish ways. The resolve? The new Volkswagen Golf GTE driver using the car’s power for good as he presses the GTE button, thus combining both electric and petrol engines to maximize performance, as he leaves the city behind.
Ben Priest, Founding Partner and Group Chief Creative Officer at adam&eveDDB, comments: ‘It’s been a true labour of love and we couldn’t be prouder of this film. It has real Volkswagen insight at its heart and a ton of production values. I can’t wait for people to see it and enjoy it.”
Glyn Butterworth, National Communications Manager at Volkswagen UK, explains: “The new ‘button’ advert is our light-hearted way of addressing a serious point. Today’s updated Golf GTE – with its 204 PS combined power output and 7.6-second 0-62 mph time – is the antithesis of the ‘worthy but dull’ hybrid car image.
We hope the gentle nod to various movie genres in the new TV campaign will make people smile, while also making them reappraise their views about hybrids.”
The campaign goes live on Saturday 1st July.