Volkswagen Film Singing in the Rain by Burkitt DDB London

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Singing in the Rain

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Industry Cars
Media Film
Market United Kingdom
Agency Burkitt DDB London
Production Stink
Released January 2005

Awards

Cannes Lions 2005
Film Cars Bronze Lion

Credits & Description

A man acts out a modern and more upbeat version of 'Singin in the Rain', before getting into his Volkswagen Golf GTI. Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages. Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values. Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history. Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards.
The work featured on this page is some of our most recent.
Title "Singin' in the Rain"
Agency DDB UK
City London
Portfolio Also see this ad in the agency portfolio
Production Company: Stink Digital
Advertiser Volkswagen
Brand Name Volkswagen
Product Name Golf GTI
Business Sector Compact & Small Cars
Date of First Publication 1/27/2005
Market United Kingdom
Country of Production United Kingdom
Language English
Type Television & Cinema
Length 60 seconds
Soundtrack/Song "Singin' in the Rain"
Tagline The new Golf GTI. The original, updated.
Creative Director Jeremy Craigen
Art Director Steven Jones
Copywriter Martin Loraine
Director NE-O
Cinematography Patrick Duroux
Producer Blake Powell
Agency Producer Richard Chambers
Account Manager Matt Ross
Editor Tim Thornton-Allen
Editing Company Marshall Street
Special Effects / VFX Alex Lovejoy, Christophe Damiano, MPC
Music Mint Royale
Recording Studio Mad Planet
Actor / Celebrity Gene Kelly