Volkswagen Film ICON by DDB Berlin

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ICON

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Industry Cars
Media Film
Market Germany
Agency DDB Berlin
Executive Creative Director Till Eckel
Creative Director Johannes Hicks
Copywriter Philip Bolland
Producer Moritz Merkel
Production Partizan
Director Olivier Gondry
Producer Cyril Melcher
Editor Christophe Williams, White House London
Released February 2011

Credits & Description

Category: Cars
Advertiser: VOLKSWAGEN
Product/Service: VOLKSWAGEN GOLF
Agency: DDB TRIBAL GROUP
Production Company: PARTIZAN, Berlin, GERMANY
Date of First Appearance: Feb 13 2011
Chief Creative Officer: Eric Schoeffler
Executive Creative Director: Till Eckel
Creative Director: Johannes Hicks
Copywriter: Philip Bolland
Agency Producer: Jalal Hachim
Producer: Moritz Merkel/Cyril Melcher
Director: Olivier Gondry
Editor: Christophe Williams/White House London
Sound Design/Arrangement: Kahlil Feegel/Steve Patuta/Stephan Moritz/Nima Gholiagha
Post Production: The Mill London/Pirates'n'paradise Berlin
Cameraman: Alex Lamarque
Account Manager: Jan Isterling/Silke Lagodny
Other Credits: Composer: Harmonics 313 "cyclotron"/Speaker: Jürgen Kluckert

English Description
In the middle of a spacious empty room we see a Volkswagen Golf being tested on a futuristic machine. Suddenly a screw falls on the ground followed by the sound of an alarm. The machine stops. Another machine slides into the room. While the Golf is lifted up the new machine replaces the old one. Then the Golf is lifted down again and the test proceeds. An engineer brings the old machine to a kind of “machine cemetery”. And we see: It's not the first one that lost the fight against the Golf.