Introducing the MOIA Vehicle by Khanna \ Reidinga \ Faralley \ LeBon Amsterdam for Moia

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Introducing the MOIA Vehicle

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Industry Mobile applications, Taxi
Media Film
Market Netherlands
Agency Khanna \ Reidinga \ Faralley \ LeBon Amsterdam
Production Markenfilm
Director Lutz Hattenhauer
Released December 2017

Credits & Description

Media: TV
Category: Automotive
Client: Volkswagen
Agency: KRFL Amsterdam
Production: Markenfilm Crossing GmbH
Country: Netherlands
Director: Lutz Hattenhauer
Published: December 2017
Synopsis:
At TechCrunch Disrupt in Berlin earlier today, MOIA, the mobility startup from Volkswagen Group, introduced MOIA, Social Movement', a comprehensive ride- pooling concept launched just one year after inception of the MOIA startup. The MOIA initiative provides new mobility options that promise to significantly reduce traffic in major cities. MOIA presented its ride-pooling ecosystem at TechCrunch with the vision to take: “One Million Cars off the Road”. Introduced as ‘MOIA, Social Movement, the fully electric car with optimized ride-sharing services is designed to encourage people to overcome their resistance to sharing a ride, thereby reducing the volume of traffic in our cities by a staggering 90%, and improving the quality of our environment. Innovative design gives the cars a sense of personal space, combined with comfort and accessibility. Minimal waiting time and lower prices than the average taxi, coupled with an eco-friendly electric engine and the capacity to hold up to 6 people, will revolutionize ride pooling and reduce pollution.