Nothing by DDB Paris for Volkswagen

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Nothing

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Industry Cars
Media Film
Market France
Agency DDB Paris
Executive Creative Director Alexander Kalchev
Art Director Mickaël Jacquemin
Copywriter Benoit Oulhen
Production Henry
Director Clemens Purner
Producer Jean Ozannat
Released April 2017

Awards

Cannes Lions 2017
Film TV / Cinema Film: Cars & Automotive Products & Services Bronze Lion

Credits & Description

Title: Forms Of Nothing
Category: Automotive
Client: Volkswagen
Product: Volkswagen Innovations
Media: Film
Country: France
Agency: DDB Paris
Executive Creative Director: Alexander Kalchev
Head of copy: Patrice Dumas

Copywriter: Benoît Oulhen

Art Director: Mickaël Jacquemin
Agency Team: Alban Callet, Stéphanie Leray, Delphine Rigaud, Coralie Bouillier

TV Producer: Emilie Talpaert
Client Team: Thierry Sybord, Ghislain Laffite, Timothée Gazeau, Stéphanie Baron
Production Company: Henry

Director: Clemens Purner
Production Company Producer: Jean Ozannat
Music Supervisor: Marine Cremer
Sound Production: Studio 5
Date: April, 2017
Entry Summary:
Nothing knows no cultural context.
Synopsis:
Research and development, driver assist systems, autonomous cars…when Volkswagen asked us to talk about their innovations, we could easily have told everything.But everything has already been said about everything. So, we chose to speak about nothing. And it so happened that nothing said something about life. And Volkswagen’s vision of technology.