Volkswagen: BOSS by ALMAP BBDO Brazil, Vetor Zero/Lobo for Volkswagen

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Industry Cars, Automotive products, services and accessories, Repair parts
Media Film
Market Brazil
Agency ALMAP BBDO Brazil
Director Fabio Acorsi
Executive Creative Director Marcello Serpa
Creative Director Luiz Sanches Jr
Copywriter Bruno Prosperi
Account Supervisor Herlander Zola E Ana Paula Lobão
Editor Thiago Bueno
Agency Vetor Zero/Lobo
Released June 2011

Awards

PIAF 2012
Storytelling - Gold

Credits & Description

2 of 4 Campaign
Type of Entry: Product & Service
Category: Other Vehicles, Auto Products & Services
Title: BOSS
Advertiser/Client: VOLKSWAGEN
Product/Service: ORIGINAL PARTS
Entrant Company: ALMAPBBDO São Paulo, BRAZIL
Advertising Agency: ALMAPBBDO São Paulo, BRAZIL
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Bruno Prosperi
Copywriter: Renato Simoes
Agency Producer: Vera Jacinto/Gabriel Dagostini
Advertiser's Supervisor: Fernao Cosi
Account Supervisor: Herlander Zola
Production Company: VETOR ZERO/LOBO São Paulo, BRAZIL
Director: Fabio Acorsi
Editor: Thiago Bueno
Sound Design/Arrangement: Raw Produtora De Audio
Brief Explanation:
As someone types a text message on an Iphone, the autocorrect function suggests an alternative that completely changes the meaning.
Super: Never accept alternatives.
Volkswagen Original Parts.

The Film titled Volkswagen: BOSS was done by ALMAP BBDO Brazil, Vetor Zero/Lobo advertising agencies for product: Volkswagen Original Parts (brand: Volkswagen) in Brazil. It was released in Jun 2011.