Volkswagen: CHANGE ROOMS by DDB Sydney, The Sweet Shop for Volkswagen

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Volkswagen: CHANGE ROOMS

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Industry Cars
Media Film
Market Australia
Agency DDB Sydney
Executive Creative Director Dylan Harrison
Creative Director Steve Wakelam
Art Director Adam Ledbury
Copywriter Karen Ferry
Agency The Sweet Shop
Director Steve Ayson
Producer Tony Tverdick
Account Supervisor Nicole Taylor
Editor Bernard Gary @ The Editors
Released June 2011

Awards

AD STARS 2012
TV/Cinema Vehicles Crystal

Credits & Description

Type of Entry: Product & Service
Category: Cars
Title: CHANGE ROOMS
Advertiser/Client: VOLKSWAGEN
Product/Service: VW PASSAT
Entrant Company: DDB Sydney, AUSTRALIA
Advertising Agency: DDB Sydney, AUSTRALIA
Executive Creative Director: Dylan Harrison
Creative Director: Steve Wakelam
Art Director: Adam Ledbury
Copywriter: Karen Ferry
Agency Producer: Claire Seffrin
Planner: Nick Andrews
Account Manager: Dave Murphy
Account Supervisor: Nicole Taylor
Production Company: THE SWEET SHOP Sydney, AUSTRALIA
Director: Steve Ayson
Producer: Tony Tverdick
Editor: The Editors
Post Production: Fin
Brief Explanation:
The TVC explores the cultural attitude of many Australians to enjoy morning activities before starting work for the day. We follow the stories of five different people - joining them as they are finishing their morning activity and staying with them as they journey to work - along the way using their Passat as their 'change room'.