Volkswagen: FORCE by Deutsch Los Angeles, The Union for Volkswagen

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Volkswagen: FORCE

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Industry Cars
Media Film
Market United States
Agency Deutsch Los Angeles
Art Director Ryan Mclaughlin
Copywriter David Povill
Agency The Union
Creative Director Michael Kadin - Evp, Eric Springer-Evp
Art Director Craig Melchiano
Producer Mary Ann Marino . Pat Frazier .
Editor Spot Welders-Jim Haygood
Production Park Pictures
Director Lance Acord
Released June 2011


Cannes Lions 2011
Film Lions Cars Gold
Film Craft Lions Direction Bronze

Credits & Description

Type of Entry: Product & Service
Category: Cars
Title: FORCE
Advertiser/Client: VOLKSWAGEN
Product/Service: VW PASSAT
Entrant Company: DEUTSCH INC. Los Angeles, USA
Advertising Agency: DEUTSCH INC. Los Angeles, USA
Creative Director: Eric Springer/Michael Kadin
Art Director: Ryan Mclaughlin/Craig Melchiano
Copywriter: David Povill
Agency Producer: Vic Palumbo/Victoria Guenier/Jim Haight
Planner: Doug Van Praet
Account Manager: Tom Else/Chris Carter/Pari Zahabi
Production Company: PARK PICTURES Santa Monica, USA
Director: Lance Acord
Producer: Mary Ann Marino (Park Pictures)
Editor: Jim Haygood
Sound Design/Arrangement: Jeff Elmassian (Endless Noise)
Music: Artist/Title: John Williams "the Imperial March"
Post Production: Union

Brief Explanation:
For the all-new 2012 Passat , Volkswagen brings Star Wars™ to one of TV’s most talked about events. Accompanied by John Williams’ iconic “The Imperial March,” the spot features the most infamous villain in the galaxy, a pint-sized Darth Vader who uses the Force when he discovers the all-new 2012 Passat in the driveway. The two iconic brands leverage humor and the unforgettable Star Wars score to create an emotional spot and make Super Bowl ad history.