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Industry Cars
Media Television & Cinema
Market United States
Agency Deutsch Los Angeles
Copywriter David Povill
Art Director Ryan Mclaughlin
Agency The Union
Creative Director Michael Kadin - Evp, Eric Springer-Evp
Editor Spot Welders-Jim Haygood
Producer Mary Ann Marino . Pat Frazier .
Art Director Craig Melchiano
Production Park Pictures
Director Lance Acord
Released June 2011


Cannes Lions 2011
Film Lions Cars Gold
Film Craft Lions Direction Bronze

Credits & Description

Type of Entry: Product & Service
Category: Cars
Title: FORCE
Advertiser/Client: VOLKSWAGEN
Product/Service: VW PASSAT
Entrant Company: DEUTSCH INC. Los Angeles, USA
Advertising Agency: DEUTSCH INC. Los Angeles, USA
Creative Director: Eric Springer/Michael Kadin
Art Director: Ryan Mclaughlin/Craig Melchiano
Copywriter: David Povill
Agency Producer: Vic Palumbo/Victoria Guenier/Jim Haight
Planner: Doug Van Praet
Account Manager: Tom Else/Chris Carter/Pari Zahabi
Production Company: PARK PICTURES Santa Monica, USA
Director: Lance Acord
Producer: Mary Ann Marino (Park Pictures)
Editor: Jim Haygood
Sound Design/Arrangement: Jeff Elmassian (Endless Noise)
Music: Artist/Title: John Williams "the Imperial March"
Post Production: Union

Brief Explanation:
For the all-new 2012 Passat , Volkswagen brings Star Wars™ to one of TV’s most talked about events. Accompanied by John Williams’ iconic “The Imperial March,” the spot features the most infamous villain in the galaxy, a pint-sized Darth Vader who uses the Force when he discovers the all-new 2012 Passat in the driveway. The two iconic brands leverage humor and the unforgettable Star Wars score to create an emotional spot and make Super Bowl ad history.

The TV Commercial titled Volkswagen: FORCE was done by Deutsch Los Angeles, The Union advertising agencies for product: Volkswagen Passat (brand: Volkswagen) in United States. It was released in Jun 2011.