Volkswagen Film IT GETS INTO YOU by Acw Grey Tel-Aviv

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IT GETS INTO YOU

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Industry Cars
Media Film
Market Israel
Agency Acw Grey Tel-Aviv
Director Ohav Plantz
Creative Director Eran Talmor
Art Director Lena Shein
Copywriter Nir Granot, Yeal Apfelbaum
Account Supervisor Tali Bielski
Production JCS
Production Paradiso
Released February 2011

Credits & Description

Category: Cars
Advertiser: VOLKSWAGEN
Product/Service: PASSAT
Agency: ACW GREY
Production Company: PARADISO, Tel Aviv, Tel Aviv, ISRAEL, ISRAEL
Production Company: JCS, Tel Aviv, Tel Aviv, ISRAEL, ISRAEL
Date of First Appearance: Feb 19 2011
Chief Creative Officer: Tal Riven
Creative Director: Eran Talmor
Copywriter: Nir Granot/Yeal Apfelbaum
Art Director: Lena Shein
Agency Producer: Paradiso
Account Supervisor: Tali Bielski
Director: Ohav Plantz
Sound Design/Arrangement: Dani Bassan/Ddan Uzieal
Post Production: Jcs
Music: Tomer Biran
Account Manager: Dani Brande
Planner: Michal Slonim/Nir Weiss/Eran Mund

English Description
A guy driving a VW passat, on his way to work, bumps into the song "Poison"(by Alice Cooper) on the radio. He starts making up words to the tune, and everything happens as he commands (he asks a girl on the street to smile at him, orders lights to turn green etc). As he leaves the car (dazzled by his utter success) he continues the singing, and praises his upcoming shot of a paper cup to the can, but outside the VW, the magic is gone, and to his embarrassment, he misses the shot.