Volkswagen Film SAFARI PARK by Tribal London

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Industry Cars
Media Film
Market United Kingdom
Agency Tribal London
Released June 2000


One Show 2001
The Winners Consumer TV: Varying Lengths (Campaign) Bronze

Credits & Description

This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as boosting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK.
Title "Safari Park"
Agency DDB UK
City London
Portfolio Also see this ad in the agency portfolio
Production Company: Partizan
Advertiser Volkswagen
Brand Name Volkswagen
Product Name Passat
Business Sector Cars
Market United Kingdom
Country of Production United Kingdom
Language English
Type Television
Length 30 seconds
Tagline The beautifully crafted new Passat. You'll want to keep it that way.
Creative Director Ewan Paterson, Rob Jack, Chris Barraclough, Sam Ball, Dave Bedwood
Art Director Ewan Paterson, Rob Jack, Phil Bucknell, Dan MacDonald, Cosmo Sarson, James Jakob
Copywriter Ewan Paterson, Rob Jack
Director Rocky Morton
Account Director Jon King
Media Director Steve Edwards
Strategic Planner James Hillhouse
Agency Producer Howard Spivey
Advertising Manager Andrew Coombe