Adjustable Wheel by STV DDB Milan for Volkswagen

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Adjustable Wheel

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Industry Cars
Media Film
Market Italy
Agency STV DDB Milan
Production Movie Magic Milan
Released May 2012

Awards

Epica Awards 2012
TV/Cinema commercial Automobiles Silver

Credits & Description

Agency (city): DDB Italy
Creative Director(s): Aurelio Tortelli
Copywriter(s): Creative supervisor: Michela Grasso; copywriter Beatrice Furlotti
Art Director(s): Creative supervisor: Daniele Ricci; art director: Maddalena Giavarini
Production Company (& City): Movie Magic Milan
Film Director(s): John Immesoete
Description
We are in the Volkswagen Research Center, where the German engineers designing their cars. The American Bill Right, who is the cost reduction consulting, is trying to cut costs, saving on those details that make Polo superior to other cars in its class. Each time, however, the engineers reject all his ideas. Because first of all there's the quality of Volkswagen Brand.