CESAR & MARIE-ANTOINETTE by Les Télécréateurs, V Agency Paris for Volkswagen

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CESAR & MARIE-ANTOINETTE

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Industry Cars
Media Film
Market France
Agency Les Télécréateurs
Agency V Agency Paris
Director Didier Barcelo
Creative Director Christian Vince
Art Director Guillaume Meriaux
Copywriter Adrien Plouard
Account Supervisor Alban Callet, Johanna Valade
Released April 2010

Credits & Description

Category: Cars
Advertiser: VOLKSWAGEN
Product/Service: POLO
Agency: AGENCE .V.
Production Company: LES TÉLÉCRÉATEURS, Paris, FRANCE
Date of First Appearance: Dec 1 2010
Creative Director: Christian Vince
Copywriter: Adrien Plouard
Art Director: Guillaume Meriaux
Agency Producer: Corinne Persch
Account Supervisor: Alban Callet/Johanna Valade
Advertiser's Supervisor: Jacques Rivoal/Marc Meurer/Sacha Askidjian
Director: Didier Barcelo

English Description
In France the end of the scrappage bonus was an event in the automotive world.
While all competitors focused on the end of the bonus, Volkswagen once again tried to take a different road.
Offering the cheapest models in the history of the brand, it seemed logical to creatively underline these "historical offers"