Volkswagen Polo Vivo: Crazy Bucking Ducky by Ogilvy Cape Town for Volkswagen

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Volkswagen Polo Vivo: Crazy Bucking Ducky

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Industry Cars
Media Film
Market South Africa
Agency Ogilvy Cape Town
Director Amy Allais
Executive Creative Director Chris Gotz
Creative Director Sergio Lacueva
Art Director Yumna Sadan
Copywriter Shameema Isaacs
Released May 2012

Credits & Description

Category: Automotive
Brand: Volkswagen
Agency: Ogilvy Cape Town
Country: South Africa
A retail campaign from Ogilvy Cape Town for the Volkswagen Polo Vivo. This entry level car is aimed at a younger target audience or those who are young at heart and live life to the full. The brand premise is Live Large with it's look described as Life in Technicolour.

Category: Automotive
Client: Volkswagen
Agency: Ogilvy Cape Town
Production: Ola Films
Country: South Africa
Director: Amy Allais
Executive Creative Director: Chris Gotz
Creative Director: Sergio Lacueva
Art Director: Yumna Sadan
Copywriter: Shameema Isaacs
Agency Producer: Cathy Day
Music: Soft Light City