Dad by Tribal London for Volkswagen

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Dad

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Industry Cars
Media Film
Market United Kingdom
Agency Tribal London
Executive Creative Director Jeremy Craigen
Production Framestore
Director Thirtytwo @ Pulse Films
Art Director Luke Flynn
Copywriter Tom Chancellor
Producer Mark Harbour
Account Supervisor Josh Davoren
Editor Mark Burnett @ Speade
Production Pulse Films Ltd
Released May 2012

Awards

British Arrows 2013
The Winners Vehicles and Automotive Products Silver Award

Credits & Description

FATHER AND DAUGHTER
Category: Cars
Advertiser: VOLKSWAGEN
Product/Service: POLO
Agency: DDB UK
Production Company: PULSE FILMS, London, UNITED KINGDOM
Executive Creative Director: Jeremy Craigen
Copywriter: Tom Chancellor
Art Director: Luke Flynn
Agency Producer: Natalie Hill/Sarah Browell
Account Supervisor: Josh Davoren
Advertiser's Supervisor: Rod Mcleod
Producer: Mark Harbour
Director: Thirtytwo (Will Lovelace And Dylan Southern)
Editor: Speade (Leo Scott)
Sound Design/Arrangement: Wave (Jack Sedgwick) And Sniffy Dog
Post Production: Framestore (Oliver Bersey)
Music: “whispers And Stories” By Sniffy Dog
Account Manager: Harriet Bates
Planner: Tom Lloyd
Director Of Photography: Martin Ruhe
Account Manager: Harriet Bates
Planner: Tom Lloyd
Director Of Photography: Martin Ruhe

English Description
The 90 second spot tracks the evolving relationship, from the moment a protective father first brings his daughter home from hospital, sheltering her and her mother from the rain under his jacket, to the day she finally leaves home, when he hands her the keys to a shiny new Polo - ensuring she ‘stays in safe hands’.