Volkswagen: LAST TANGO IN COMPTON by Academy Films, Tribal London for Volkswagen

Adsarchive » Film » Volkswagen » Volkswagen: LAST TANGO IN COMPTON

Volkswagen: LAST TANGO IN COMPTON

Pin to Collection
Add a note
Industry Cars
Media Film
Market United Kingdom
Agency Academy Films
Executive Creative Director Jeremy Graigen
Art Director Richard Denney
Agency Tribal London
Director Jonathan Glazer
Copywriter Dave Henderson
Producer Ben Link
Editor Paul Watts
Production One Of Us Studios
Released June 2011

Awards

Cannes Lions 2011
Film Craft Lions Editing Bronze

Credits & Description

Type of Entry: Film Craft
Category: Editing
Title: LAST TANGO IN COMPTON
Advertiser/Client: VOLKSWAGEN
Product/Service: POLO
Entrant Company: THE QUARRY London, UNITED KINGDOM
Advertising Agency: DDB UK London, UNITED KINGDOM
Executive Creative Director: Jeremy Graigen
Art Director: Richard Denney
Copywriter: Dave Henderson
Agency Producer: Sarah Browell
Account Manager: Matt Delahunty
Production Company: ACADEMY London, UNITED KINGDOM
Director: Jonathan Glazer
Producer: Ben Link
Editor: Paul Watts
Sound Studio: Sound Tree And Wave
Post Production: One Of Us Studios

Brief Explanation:
The dancers are Argentinean tango world champion Gasper Godoy and his partner Manuela Rossi, the world number two.

In the ad, "Last tango in Compton", the pair are styled in hip-hop outfits and dance in a warehouse.

Rather than classic tango music, the accompaniment is upcoming hip hop artist Roc C's track 'Don't Stop'.

The ad closes on a black Polo set with a pure red urban landscape, with the endline "Tough. Beautiful. Polo.".