Volkswagen Film Prolong Your Goodbye by DDB Brussels

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Prolong Your Goodbye

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Industry Cars
Media Film
Market Belgium
Agency DDB Brussels
Director Manu Coeman
Executive Creative Director Peter Ampe
Copywriter John Hillcoat, Mitsuo Suzuki Of Studio Rom
Producer Yves Legreve
Account Supervisor Sylvie De Couvreur
Editor Manu Van Hove @het
Released March 2013


Epica Awards 2013
Film Automobiles SILVER

Credits & Description

Category: Cars
Cameraman: Bjorn Charpentier
Director Of Photography: Bjorn Charpentier
Sound Engineer: Christophe Gerard
ProductionManager: Efrosini Spanoudis
Sound Design/Arrangement: Jean-Louis Viroux
Art Director: John And Rom
Director: Manu Coeman
Planner: Maarten Van Daele
Account Manager: Maxime Tys
Producer: Yves Legrève
Planner: Dominique Poncin
Agency Producer: Brigitte Verduyckt
Editing Company: Grid
Editor: Manu Van Hove
Advertiser's Supervisor: Marc Donner
Executive Creative Director: Peter Ampe
Copywriter: Rom And John
Account Supervisor: Sylvie De Couvreur
Sound Studio: Sonicville
Alternative Title: THE LONG GOODBYE
Brief Explanation
Made as part of a promotion during Volkswagen's sales days in May, the Caddie Max comes with free Park Assist, a feature which makes it easier to parallel park by scanning the surrounding space and automatically manoeuvring the vehicle into position. This TV ad shows the emotional benefit of the technology and tells why this feature is designed to make a mother's heart beat faster.