Volkswagen: Punching Game for Volkswagen

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Volkswagen: Punching Game

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Industry Cars
Media Film
Market United States
Released May 2009

Awards

Super Bowl 2010
Television - Entry

Credits & Description

VW revives the classic game punch buggy (or slug bug) for a new era, with a payoff involving Tracy Morgan and Stevie Wonder. (Because, get it, he's blind; no one's ever thought to make a joke about that before.) A playful ad whose success will be measured in the number of bruised upper arms on family car trips this summer.