Volkswagen Film Hidden Frame [English version] by ALMAP BBDO Brazil

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Hidden Frame [English version]

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Industry Cars
Media Film
Market Brazil
Agency ALMAP BBDO Brazil
Director Renato Jabuka
Creative Director Bruno Prosperi
Art Director Luciana Haguiara E Sandro Rosa
Copywriter Luciana Haguiara Almapbbdo
Released May 2013

Credits & Description

The film shows a man walking on the streets and inviting you to see how good it would be if the future could be predicted. For that all you need to do is place the mouse on YouTube’s play bar at the point he specifies. When that is done, you can see a frame of the film that hasn’t happened yet. In it we see a strange scene that has nothing to do with the rest: a biker in free fall. A few seconds later, he carries on walking and steps to the side. Then we see the biker from the frame fall right next to him and standing up very fast. He cleans the dust of his jacket.
Our man ends by saying this is how Side Assist works: a feature that avoids accidents by showing other vehicles when they are in the side mirror’s blind spot.
Hidden Frame - Credits
Advertiser: Volkswagen
Product: Side Assist
General Creative Director: Luiz Sanches
Creative Director: Renato Simões, Bruno Prosperi
Co-Creative Director Online: Luciana Haguiara e Sandro Rosa
Art Director: Sandro Rosa
Copywriter: Luciana Haguiara
Production Company: Dínamo
Sound Design: Cabaret
Director: Renato Jabuka
Agency Producers: Vera Jacinto, Rafael Motta, Charles Nobili
Account Services: Gustavo Burnier, Filipe Bartholomeu, Thiago Godoy, Vanessa Silva
Planner: Cintia Gonçalves, Sergio Katz
Approval: Arthur Martins, Fabio Rabelo