The best helmet holder of the world by Aperto AG, Greenkern, Berlin for Volkswagen

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The best helmet holder of the world

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Industry Cars
Media Film
Market Germany
Agency Aperto AG
Agency Greenkern, Berlin
Director Niklas Weise
Executive Creative Director Andreas Henke
Account Supervisor Yves Krämer
Editor Sebastian Schultz
Released December 2012

Credits & Description

Advertiser: VOLKSWAGEN
Agency: APERTO AG, GREENKERN GROUP
Category: Casting
Advertising campaign: HELMET HOLDER
Executive Creative Director: Andreas Henke
Account Manager: Anita Möller
Post Production: Arri Berlin Mitte
Cinematographer: Jan Hoffmann
Director Of Photography: Jan Hoffmann
Editor: Sebastian Schultz
ProductionManager: Nico Blankenhorn
Production Designer: Sebastian Soukup
Director: Niklas Weise
Account Supervisor: Yves Krämer
Editing Company: trigger happy productions

Execution
The character of our main character can be easily described: arrogant, impatient, tired of a life; he had done living for three more. In short, quite a slimeball.The second most important requirement for the casting of the best helmet holder in the world was to find an actor whose face could hold its own alongside the creases on the face of racing legend Jacky Ickx.The first search in the motorsport environment was unsuccessful. The same lack of success during street casting and a search through agencies.The solution finally came from the director who recalled a previous filming, which turned out to be quite a nightmare. To which the lead actor contributed his fair share: Steve Ellery. In the opinion of the director, quite a slimeball. Arrogant, impatient, tired of a life filled with enough incidents for three more.This was our man.And to top it, as a native Englishman he not only brought a wonderful French accent into play, but also a unique perspective on the French character of Franc Riemère.Let’s not mince words. The filming was another nightmare! When this man, this character who complained about everything from the catering, working hours, weather, camera to the mask, stepped in front of the camera, the nightmare turned into a dream. He did not play the role of Franc Riemère. He was Franc Riemère!And for that we are eternally grateful to him. That he blackmailed us with a demand for a higher fee just before the start of the filming, we have forgiven him long since.

Brief Explanation
Our mockumentary format tells the fictional story of the helmet holder legend Franc Riemère: his name conjures up one of the most fascinating (fictional) stories in motor sport history. The film depicts the rise and fall of a man who has revolutionised helmet holding. And only so made the career of the most successful (not fictional) racing driver of all time possible: Jacky Ickx. But Riemère cannot resist the temptations of his great success and he devotes himself more and more to show business and an excessive nightlife. Soon the successes of the race track became a mere memory and the Ickx/Riemère partnership breaks up; Riemère disappears from the public eye from one day to the other. It is none other than Jacky Ickx who motivates Franc Riemère to make one of the most spectacular comebacks in racing history. He returns as helmet holder in the Volkswagen Motorsport team back at the World Rally Championship. But time has caught up with Riemère. An old injury resurfaces: his helmet arm. Caused by intense helmet holding during daily training. Jacky Ickx turns to the fans in a dramatic appeal to find a worthy successor.