|Agency||Grabarz & Partner Hamburg|
|Creative Group Head||Tobias Ahrens|
|Creative Director||Ralf Heuel|
|Creative||Sandra Kemmer, Svein Hadsel Olsen|
|New York Festivals Awards 2018|
|DIGITAL (CYBER) COMMUNICATIONS||Craft: Photography||Third Prize Award|
Credits & Description
Grabarz & Partner Germany asked Pete Eckert, a photographer from the U.S. to shot the new VW Arteon model. Eckart is blind (but says: "I'm a visual person. I just can't see."). Eckart uses an analogue camera, different flash lights and his colour palette to shoot. Eckart first got to know the Arteon through feel - he traced the lines of the car with his hands until he captured the car in his mind.