The blind photographer and the new Arteon by Grabarz & Partner Hamburg for Volkswagen

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The blind photographer and the new Arteon

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Industry Cars
Media Film
Market Germany
Agency Grabarz & Partner Hamburg
Production Bubbles Film
Released August 2017

Credits & Description

Grabarz & Partner Germany asked Pete Eckert, a photographer from the U.S. to shot the new VW Arteon model. Eckart is blind (but says: "I'm a visual person. I just can't see."). Eckart uses an analogue camera, different flash lights and his colour palette to shoot. Eckart first got to know the Arteon through feel - he traced the lines of the car with his hands until he captured the car in his mind.
Media: Outdoor
Category: Automotive
Client: Volkswagen
Agency: Grabarz & Partner, Hamburg
Production: Bubbles Film GmbH
Country: Germany
Creative Director: Ralf Heuel
Creative team: Svein Olsen
Creative team: Sandra Kemmer
Creative team: Navid Shahabi
Creative team: Tim Berger
Creative team: Vanessa Barz
Creative team: Artur Schäfer
Creative team: Tim Heller
Creative team: Felix Otterski
Creative team: Erwin Lorenz
Creative team: Felix Albers
Creative team: Phillip von Schwerin
Creative team: Ann-Katrin Erich
Creative Group Head: Tobias Ahrens
Group Head Digital: Dirk Lanio
Creative Direction Digital: Julijus Rebic & Roman Jonsson
Etat Direktion Digital: Ina Croissier
Head of TV: Axel Doepner
Art Buying: Garnet Matthiesen, Anusha Atreya
Strategieteam: Oliver Waldmann, Valerie Gast
Regie: TJ O’Grady Peyton
Musik: BLUT Hamburg
Fotoproduktion: WIDE Production Hamburg
Social Media Fotograf: David Daub c/o Wildfox running
Fotograf Artwork: Pete Eckert