Volkswagen Film The blind photographer and the new Arteon by Grabarz & Partner Hamburg

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The blind photographer and the new Arteon

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Industry Cars
Media Film
Market Germany
Agency Grabarz & Partner Hamburg
Creative Group Head Tobias Ahrens
Creative Director Ralf Heuel
Creative Sandra Kemmer, Svein Hadsel Olsen
Production Bubbles Film
Released August 2017


New York Festivals Awards 2018
DIGITAL (CYBER) COMMUNICATIONS Craft: Photography Third Prize Award

Credits & Description

Grabarz & Partner Germany asked Pete Eckert, a photographer from the U.S. to shot the new VW Arteon model. Eckart is blind (but says: "I'm a visual person. I just can't see."). Eckart uses an analogue camera, different flash lights and his colour palette to shoot. Eckart first got to know the Arteon through feel - he traced the lines of the car with his hands until he captured the car in his mind.
Media: Outdoor
Category: Automotive
Client: Volkswagen
Agency: Grabarz & Partner, Hamburg
Production: Bubbles Film GmbH
Country: Germany
Creative Director: Ralf Heuel
Creative team: Svein Olsen
Creative team: Sandra Kemmer
Creative team: Navid Shahabi
Creative team: Tim Berger
Creative team: Vanessa Barz
Creative team: Artur Schäfer
Creative team: Tim Heller
Creative team: Felix Otterski
Creative team: Erwin Lorenz
Creative team: Felix Albers
Creative team: Phillip von Schwerin
Creative team: Ann-Katrin Erich
Creative Group Head: Tobias Ahrens
Group Head Digital: Dirk Lanio
Creative Direction Digital: Julijus Rebic & Roman Jonsson
Etat Direktion Digital: Ina Croissier
Head of TV: Axel Doepner
Art Buying: Garnet Matthiesen, Anusha Atreya
Strategieteam: Oliver Waldmann, Valerie Gast
Regie: TJ O’Grady Peyton
Musik: BLUT Hamburg
Fotoproduktion: WIDE Production Hamburg
Social Media Fotograf: David Daub c/o Wildfox running
Fotograf Artwork: Pete Eckert