Volkswagen: The Dog Strikes Back by Campbell Ewald for Volkswagen

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Volkswagen: The Dog Strikes Back

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Industry Cars
Media Film
Market United States
Agency Campbell Ewald
Director Lance Acord
Executive Creative Director Matt Ian, Michael Kadin - Evp
Creative Director Brian Freidrich
Art Director Mark Peters
Copywriter Brian Freidrich
Producer Mary Ann Marino . Pat Frazier ., Justin Pollock Jackie Kelman Bisbee D
Account Supervisor Tom Else, Chris Carter, Mike Sheldon
Editor Joe Ross, James Haygood, Michael Raimondi
Released February 2012

Awards

Clio Awards 2012
Interactive Interactive Campaign Silver

Credits & Description

Category: Cars
Advertiser: VOLKSWAGEN
Product/Service: VW BEETLE
Agency: DEUTSCH
Production Company: PARK PICTURES, Santa Monica, USA
Chief Creative Officer: Mark Hunter
Executive Creative Director: Michael Kadin/Matt Ian
Creative Director: Mark Peters/Brian Freidrich
Copywriter: Brian Freidrich
Art Director: Mark Peters
Agency Producer: Jim Haight/Vic Palumbo/Victoria Guenier/Marina Korzon
Account Supervisor: Mike Sheldon/Tom Else/Chris Carter
Advertiser's Supervisor: Tim Mahoney/Brian Thomas/Eric Wilson
Producer: Jackie Kelman Bisbee/Mary Ann Marino/Pat Frazier
Director: Lance Acord
Editor: James Haygood/Michael Raimondi/Joe Ross
Sound Design/Arrangement: 740 SOUND DESIGN & MIX
Post Production: COMPANY 3: Stefan Sonnenfeld
Music: 'Get Up Off Of That Thing' by James Brown
Planner: Jeffrey Blish/Douglas Van Praet
Special Effects Computer Graphics: A52: Patrick Murphy
EditingCompany: UNION EDITORIAL
Audio Post: LIME STUDIOS: Mark Meyhuas

English Description
The throaty, turbo roar of the all-new VW Beetle, blowing past his house, inspires a fat, lazy dog to get up off his butt and start training so that the next time the Volkswagen drives by, he’ll be in shape to do what dogs are supposed to do: chase fast cars.

But the story doesn’t end there. This Super Bowl spot is actually being watched in the coolest sports bar in the world — the Star Wars cantina — where we see the familiar cast of freaky regulars debating this year’s spot versus last year’s hit, The Force.