Baby by adam&eveDDB London for Volkswagen

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Baby

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Industry Cars
Media Film
Market United Kingdom
Agency adam&eveDDB London
Executive Creative Director Jeremy Craigen
Creative Toby Brewer, Nikki Lindman
Production Outsider
Director James Rouse At Outsider
Producer Benji Howell
Released May 2013

Awards

Epica Awards 2013
Film Automobiles SILVER

Credits & Description

Volkswagen has released a TV and cinema ad to promote technology that switches off a carâs engine whenever it comes to a standstill.The spot shows a father taking his child out for a drive to get him to sleep. The plan works until the car stops and VWâs start/stop technology kicks in, switching off the motor and disturbing the baby. This happens several times before the father spots another man in the same position, in a VW Golf with.The ad ends with the line: "Start/stop technology, available across the range. At least youâll save money on fuel."
Category: Automotive
Client: Volkswagen
Product: Start/Stop Technology
Agency: Adam & Eve DDB
Country: United Kingdom
Director: james rouse
Executive Creative Director: Jeremy Craigen
Creative: nikki Lindman
Creative: Toby Brewer
Producer: Benji Howell
Production company: Outsider
Business Director: Paul Billingsley
Business Director: Jonathan Hill
Account Director: Jaimie Jennings
Agency Producer: Lucy Westmore